Hisense 40 Inch Smart TV – FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2025 Model)

The Hisense 40 Inch Smart TV (2025 Model) is a Full HD (1920×1080) LED TV designed for budget-conscious buyers seeking solid performance for streaming, sports, and casual gaming.

Key Features
Display and Picture Quality:
Full HD Resolution (1920×1080): Delivers sharp and clear visuals, suitable for most content but not as detailed as 4K. Users note vibrant colors and good contrast, especially with Blu-ray discs, though 4K content is downscaled, which may slightly reduce clarity.

Natural Colour Enhancer: Enhances color reproduction for more lifelike visuals, making sports, movies, and shows visually appealing.

Direct Lit LED: Provides precise brightness and contrast control, resulting in vivid colors and deep blacks. Users report minimal light bleed, though some notice it at the edges.

Depth Enhancer: Adjusts clarity and focus to add a sense of depth to 2D visuals, improving immersion.

Audio:
DTS Virtual:X & Dolby Audio: Creates an immersive audio experience with virtual surround sound and enhanced bass. Users find the sound adequate for small to medium rooms but recommend a soundbar for richer audio, as built-in speakers can sound thin or tinny.

HDMI eARC Support: Allows connection to compatible soundbars for improved audio quality, with automatic volume control via the TV remote. Some users faced initial setup issues with eARC but resolved them by using the correct HDMI port (HDMI3 for CEC devices).

Smart Features:
VIDAA OS: A fast, intuitive operating system with pre-installed apps like Netflix, YouTube, Disney+, Prime Video, BBC iPlayer, and Freeview Play. Users praise its quick load times and ease of use but criticize the limited app selection and lack of Google Play Store access.

Freeview Play: Combines live TV, catch-up, and on-demand services without monthly costs, ideal for UK users. The EPG lacks advanced features like 7-day program guides.

Share-to-TV: Allows content mirroring from devices to the TV via Wi-Fi, which users find convenient.

Voice Control: Compatible with Alexa and Google Assistant (via external devices or the VIDAA app). However, some users report limited Alexa functionality, such as only powering the TV on/off.

Gaming and Sports:
AI Sports Mode: Automatically detects sports signals and optimizes picture and sound for a stadium-like experience. Users appreciate the clarity and realism for sports viewing.

Game Mode: Reduces input lag for responsive gaming, suitable for consoles like PS5. However, Variable Refresh Rate (VRR) doesn’t support low frame rate compensation (sub-48fps), which may limit performance on some devices.

Motion Rate 120: Ensures smooth motion for fast-paced content like sports and action movies, though some users note reflections in bright rooms.

Design and Connectivity:
Slim Bezel Design: Minimizes frame interference for a modern look. The TV is lightweight (around 10g without stand), making it easy to mount or move.

Connectivity: Includes 3 HDMI ports (one eARC), USB, Wi-Fi, and optional Bluetooth (not available on all models, causing some user frustration). The wide stand (~76cm) requires a broad surface unless wall-mounted.

Performance and User Feedback
Picture Quality:

Users consistently praise the vibrant colors and sharpness for the price, with Blu-ray content looking particularly impressive.

Sound Quality:

The DTS Virtual:X and Dolby Audio provide decent sound for casual viewing, with clear dialogue and virtual surround effects.

Smart Features and VIDAA OS:

The VIDAA OS is fast and user-friendly, with quick access to popular streaming apps. Setup is straightforward, often taking under 30 minutes.

Gaming and Sports:

AI Sports Mode is a standout, delivering vibrant visuals and immersive sound for sports fans.

Build and Setup:

The lightweight design and simple setup process are widely appreciated, especially for wall-mounting or smaller spaces like bedrooms.

Pros:

Vibrant Picture: Natural Colour Enhancer and Direct Lit LED deliver sharp, colorful visuals for the price.

User-Friendly: VIDAA OS is fast and intuitive, with easy setup and access to major streaming apps.

Sports and Gaming Features: AI Sports Mode and Game Mode enhance viewing and gaming experiences.

Lightweight Design: Easy to mount or move, ideal for bedrooms or small spaces.

Recommendation
This TV is ideal for:

Budget buyers seeking a reliable 40-inch smart TV for streaming (Netflix, Disney+, YouTube) or sports viewing.

Users in smaller spaces (e.g., bedrooms, home offices) who value easy setup and lightweight design.

Casual gamers using consoles like PS5, where low input lag is sufficient.